What is a Trademark?

Your Trademark is the first contact of your (potential) customer with your business! Do you really want your competitor to use the same (or similar) name as well? 

We use the term "Trade (Service) mark" anytime we want to describe any kind of sign (logo, logotype, word, sign or combination of signs) that holds value in the eyes of a consumer.

Did you know that the trademark is a territorial right, given by the applicable Intellectual Property Office? And that there are many types of trademarks such as word, figurative, three-dimensional, etc?  

Registered trademark gives its owner an exclusive right to use, reproduce and  license out its mark to anyone. It also entitles him/her to prevent others from using the registered trademark without prior consent or to use:

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